SEO (Search Engine Optimization) is the process of getting site traffic from high search rankings on specific keywords that are commonly used with search engines like Google, Yahoo, and Bing. Each of these search engines scans the Internet (with robots) and has its own recipe (algorithm) to search the pages they found (indexed). Although the public does not know the search engine’s recipe to find a site, there are only tried and true methods to enhance search engine results so that your site can get more visitors from the search engines.

SEO helps companies to get recognition from consumers, which in turn helps in sales and business growth. An online presence gives you a range to increase your business reach worldwide. There are many techniques involved, which continue to evolve and change over time. The company needs to stay updated with these changes or you can slip on the order.

The Scope of SEO

Visibility for your business or website – SEO helps create a vision for your business. For example, for any user searching for certain products or services via a search engine, if your site is properly optimized, your website will be visible on search engine results pages (SERPs) which may lead to the transfer of organic data to your website. After your site appears in the SERP program, there are more opportunities that a user clicks on or visit your web page, the display of a webpage on search engine pages leads to a high conversion rate.
SEO is measurable instead of traditional marketing – SEO is just like other components of digital marketing. SEO is the only marketing site that helps you attract your business to an audience that searches for the same product or service you offer. You do not just need to convince an audience to buy your product; you only need to be aware that they are in exactly the same place they are looking for.

SEO career option in India

The Best part about a career in SEO is that you have many options available. You can start part-time or full-time work and also start your own business.

Here are some career opportunities in SEO to consider.

Join an SEO agency or Digital marketing company as an SEO executive to start your career
Work with established companies or startups to manage their SEO
Join an established company as an SEO manager, team leader, consultant, etc.
You can work as an SEO consultant for more than one company
Become a freelance SEO professional and take on SEO projects
Provide SEO training online or join a training academy
Start your own SEO company
Launch a blog and earn from advertising and affiliate marketing

Here are job profiles and designations in SEO:

SEO Trainee
SEO Executive
SEO Executive
SEO Analyst
Link Building Expert
SEO Consultant
SEO Project Manager
SEO and SEM Specialist
Adwords Specialist / PPC Expert
Analytics Expert
Digital Marketing Manager
SEO Trainer
Freelance SEO consultant

How much do SEO professionals earn in India?

Salary paid to SEO professionals in India mainly depends on various factors like skills, knowledge, experience, job profile, role, and location. On average fresher, SEO executive salary starts from Rs. 12,000 per month to Rs. 18,000 per month. One can earn more than Rs.50, 000 after 4 to 5 years of experience. Acquiring skills like Google Adwords, Google Analytics and Content marketing will help you earn more money depending on your education, position, and the company you are working with.
If you become a freelance consultant + Content Writer + Blogger and Affiliate marketer, you can earn a good amount and enjoy a decent standard of living.

Conclusion

In conclusion, SEO plays a vital role in driving organic traffic to websites and improving online visibility for businesses in the digital age. With numerous career opportunities available in the field, individuals can find employment in various roles or even venture into entrepreneurship. As the demand for SEO professionals continues to grow, a career in this domain offers lucrative prospects, particularly for those who stay updated on the latest techniques and strategies. By mastering the skills and gaining experience in SEO, professionals can expect competitive salaries and a fulfilling career path in the ever-evolving world of digital marketing.