It is normal to have a concern about the skill set that you are learning has demand in upcoming time or not? Same goes for business. It is highly encouraged to do thorough research before investing your money, time and effort in acquiring any skill. If we talk about the future scope of Digital Marketing in India & Globally. I don’t think I have to speak more as you are reading this article on online media.
As internet is getting cheaper the rate of consumption accelerate. People are spending more time on electronic gadget than ever before. Slowly traditional way of marketing is shifting to online marketing. By observing current scenario it seems that the future of Digital Marketing is way beyond traditional marketing.
Jobs in Digital Marketing
There is a wide variety of jobs that comes under Digital Marketing which is not limited to any specific numbers. Following are some of them.
- Digital Marketing Manager
- SEO Specialist
- Search Engine Marketer
- Social Media Market
- Content Marketer
- Email Marketer
- Digital Marketing Manager – the role of Digital Marketing Manager is to plan, implement and monitor the overall strategy of business. The average salary of Digital Marketer having a experience between 0-3 years is Rs 4.7 LPA
- SEO Specialist – the work of SEO Specialist is to optimize the company website by making back links, reviewing and making changes in content if required, keyword research, maintaining performance report, etc. The minimum range of salary of SEO Specialist is from Rs 1 LPA TO 4LPA.
- Search Engine Marketer – Search Engine Marketer role is to make sure that company website will get highly exposed to the potential customers. It is the duty of Search Engine Marketer to rank company site and make it visible on search engine by adopting paid and organic methods. The average salary of SEM ranges from Rs2.57 to 7.34 LPA
- Social Media Marketer – in India there is a huge scope of Social Media Marketer. The role of the Social Media Marketer is to post text messages, videos, banners, etc on different social media platform. The starting salary of Social Media Marketer is Rs1.79 LPA and can goes up to 7.26 LPA.
- Content Marketer – it is the content of any website which makes the viewer engaged. The role of the content Marketer is to write engaging content including keywords after doing proper research. The salary offered to a content writer ranges from Rs3.7 LPA to 10 LPA.
- Email Marketer – the role of email marketer is to run email campaign to promote pages, products, and services to the potential customer. The average salary of email marketer having experience of 0-3 years is Rs5 LPA.
Digital marketer salary in Indian cities
According to Payscale the Digital Marketer working in cities like Bangalore, Mumbai and Delhi will receive 27% more than the average national salary. Which make these cities preferable for Digital Marketing job. The cities which reported the lowest salary for Digital Marketer are Jaipur and some cities of Haryana, about 7% less than the national average.
Future scope of Digital Marketing in India
According to Goldman Sachs report, the industry of Internet marketing in India alone going to be US $160 millions by 2025. The number of Digital Marketing Agencies in India is increasing on rapid rate which become the main reason for Digital Advertising in India. There is a rise of more than 15000 Crores in advertising budget was seen from the year 2016.
Conclusion
Without a shadow of a doubt the future of Digital Marketing is very bright. The stats are also indicating the same things. India is one of the cheapest internet service providers in the world as a result the number of internet users in India are increasing drastically and therefore demand of digital advertising too. If you are looking for Digital Marketing Institute in Chandigarh then TIDM is one of the best.
